Reach an audience of 262K curious adults who invest in their skills.
High-trust product integrations, clear deliverables, frictionless communication, and a premium sponsor experience built for launches, brand awareness, and high ROI.


The Next Layer
High-trust product integrations, clear deliverables, frictionless communication, and a premium sponsor experience built for launches, brand awareness, and high ROI.
* View stats for main channel only. Dubbed channels add ~10-15%.
Updated May 14, 2026
Median views per video
What a typical long-form video earns in its first 30, 60, and 90 days — sampled from the last 12 months. Top-performer alongside so you can see the upside too.
Updated May 14, 2026
Audience data updated May 14, 2026
Top countries
Recent Videos






We've spent years developing a trusting relationship with an audience that actually spends on their hobby.
Technical audience
Advanced hobbyists and maker-minded buyers who care about real-world product performance.
Integrated storytelling
Products can be shown inside projects, workflows, comparisons, testing, and educational content.
Clear communication
We love to work closely with sponsors, working side-by-side throughout the entire production process.
How we can work together
We offer a wide range of promotional products designed to suit every goal and every stage of the product or brand lifecycle.
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Results from past campaigns
We understand that successful marketing is about more than just views. That's why, when conversion is key, TNL overdelivers.

Snapmaker U1 Kickstarter
Launch support with strong purchase intent and conversion.

AnyCubic Kobra S1 Launch
650% after affiliate commission, based on the current media kit.

HeyGears Reflex Launch
Launch support that helped convert strong buyer intent into measurable sales.
Questions sponsors ask us most
Don’t see yours? Get in touch and we’ll walk you through it.
Product Offerings5 questions
Do you offer paid reviews?
Do you offer category exclusivity?
What types of brands do you work with?
Do you offer discounts for multi-video packages or long-term partnerships?
Can we provide talking points or a creative brief?
Sponsorship Terms8 questions
How long will my ad stay in the video?
When can I expect the video to go live?
Can I review your contract?
Do we get to review the video before it goes live?
How many rounds of revisions are included?
What are your payment terms?
Will you disclose the sponsorship?
Can you put the name of my product in the title of the video?
Usage Rights4 questions
Do you allow paid promotion / whitelisting on the sponsored content?
Can I embed your video on my website or kickstarter page?
Do you allow editing, clipping, and reuploading the content?
Can we get access to raw footage or b-roll?
Shipping & Logistics4 questions
Do you keep the product after filming, or do we get it back?
Who covers shipping costs?
Who covers customs fees?
Where are you based?
Tracking & Reporting2 questions
Do you provide performance metrics and analytics?
Can we provide a specific CTA, discount code, or tracking link?
Brands I’ve worked with
16 brands have worked with The Next Layer.



What sponsors say
“The Next Layer is a pleasure to work with. I shipped him a product that was somewhat out of his wheelhouse for use in a sponsored video, and he came up with a great angle on how to make the most of it, creating engaging content for his audience while also showing off the full range of the machine’s capabilities. We have been absolutely thrilled with the ROI, and will definitely be working with TNL again in the near future.”
“After more than a year, we are extremely happy working with Jonathan and the team at The Next Layer. Their strategic approach, creativity, and ability to execute have brought real, measurable value to our collaboration with Prusa Research, and we truly appreciate the partnership.”

“Working with Jonathan from The Next Layer has been an absolute pleasure for our PCBWay team. I had the personal opportunity to meet him at our technology hub in Shenzhen and show him around our PCB factory. On camera, he demonstrates remarkable dedication and passion as a content creator, while off camera, he is warm, approachable, and carries himself with gentlemanly charm—a combination that left a lasting impression on me.”

“We spotted TNL early on as one of the fastest growing and developing channels in the niche. We signed on as their first channel-wide sponsor. Since then, they've driven huge awareness for us, and they're always coming to us with new ideas for working our products into their videos. When renewal time rolled around, it was a no-brainer.”

Let’s connect.
We’d love to discuss your brand’s marketing objectives and put together a tailor-made package to ensure you meet them!