Reach an audience of 262K curious adults who invest in their skills.

High-trust product integrations, clear deliverables, frictionless communication, and a premium sponsor experience built for launches, brand awareness, and high ROI.

Trusted by
Anycubic logo
Anycubic
BigTreeTech logo
BigTreeTech
Creality logo
Creality
Elegoo logo
Elegoo
FlashForge logo
FlashForge
HOTO logo
HOTO
The Next Layer hero image

The Next Layer

High-trust product integrations, clear deliverables, frictionless communication, and a premium sponsor experience built for launches, brand awareness, and high ROI.

Subscribers
262K
Total views
37.0M
Videos
503
Views (12mo)
13.0M
Channels
8
Combined Subscribers
300K

* View stats for main channel only. Dubbed channels add ~10-15%.

Updated May 14, 2026

What a typical sponsorship does

Median views per video

What a typical long-form video earns in its first 30, 60, and 90 days — sampled from the last 12 months. Top-performer alongside so you can see the upside too.

First 30 days
81K
Across 9 long-form videos
First 60 days
99K
Across 6 long-form videos
First 90 days
105K
Across 3 long-form videos

Updated May 14, 2026

Audience data updated May 14, 2026

Audience

Who watches

Gender
94.6% Male
5.4% Female
Age
13–171.5%
18–247.5%
25–3424.9%
35–4429.4%
45–5419.8%
55–6410.9%
65+6.0%
Geography

Top countries

United States43.3%
European Union23.4%
United Kingdom5.8%
Canada5.8%
Australia4.2%
India1.6%
Recent uploads

Recent Videos

Why it works

We've spent years developing a trusting relationship with an audience that actually spends on their hobby.

Technical audience

Advanced hobbyists and maker-minded buyers who care about real-world product performance.

Integrated storytelling

Products can be shown inside projects, workflows, comparisons, testing, and educational content.

Clear communication

We love to work closely with sponsors, working side-by-side throughout the entire production process.

Sponsorship packages

How we can work together

We offer a wide range of promotional products designed to suit every goal and every stage of the product or brand lifecycle.

Password-protected

Ask The Next Layer for the password to view this section.

Receipts

Results from past campaigns

We understand that successful marketing is about more than just views. That's why, when conversion is key, TNL overdelivers.

Frequently asked

Questions sponsors ask us most

Don’t see yours? Get in touch and we’ll walk you through it.

Product Offerings5 questions
Do you offer paid reviews?
No. We clearly label our paid videos as "overviews" or "first looks," and always identify them as sponsored. At your request, we can include both positive feedback and constructive criticism to help the video feel more balanced and less promotional — or we can remit that feedback to you privately. We generally recommend that brands exercise as little editorial control as possible. You're paying for our authentic voice to our audience, and we wouldn't be working with you if we didn't think the product was good!
Do you offer category exclusivity?
No, we do not offer category exclusivity.
What types of brands do you work with?
We're interested in high-quality products and services that provide real value to our audience. The better the fit for a maker/DIY audience, the better the ad will perform. Our best performers tend to be 3D printing products, tools, and other maker services.
Do you offer discounts for multi-video packages or long-term partnerships?
Yes, we do! Contact us to discuss.
Can we provide talking points or a creative brief?
Yes, and we'd love to receive them! That said, the whole reason you're working with us is for our authentic voice and the way we present things to our audience. We do not read verbatim talking points or allow brand rewrites of our content.
Sponsorship Terms8 questions
How long will my ad stay in the video?
A minimum of 1 year for ad spots, and forever for project videos and overview videos.
When can I expect the video to go live?
Our typical lead time is 3–6 weeks from the moment the contract is signed, depending on when we receive the product, production schedules, and other factors.
Can I review your contract?
Absolutely. We keep a public version of our contract available at https://docs.google.com/document/d/1CKP0ulmG-ZEo3BUBZ3GjhrVgnHmBvWNoi3xgVcCqPfA/edit
Do we get to review the video before it goes live?
Yes. We prefer you review the text draft first to minimize re-edits, and we stay in constant communication throughout the process. One round of video revisions is permitted for the sponsored segments, to be requested within 48 hours of receiving the draft. No refilming unless it's to correct factual errors or material misrepresentation of the product.
How many rounds of revisions are included?
One round of revisions on the sponsored segments, within 48 hours of delivery. We also welcome script-level feedback before filming to minimize back-and-forth later.
What are your payment terms?
For dedicated videos: 50% on signing, 50% on publication. For all other content types: 100% on publication. Payment is made via ACH or wire transfer within 14 days of invoice.
Will you disclose the sponsorship?
Yes, always — both verbally in the video and in the description, in compliance with FTC and YouTube requirements.
Can you put the name of my product in the title of the video?
Maybe — but probably not. Putting a brand name in the title generally kills click-through rate because it reads as a paid ad. However, if your product is a major, highly-anticipated launch with keywords already ranking at the top of YouTube search, we'll absolutely test variants that include it. We A/B test multiple titles, and the best performer is always chosen regardless of brand preference.
Usage Rights4 questions
Do you allow paid promotion / whitelisting on the sponsored content?
Yes, absolutely. The license we grant covers embedding the original video on your product/marketing pages and running Google or YouTube ads targeting the original video link.
Can I embed your video on my website or kickstarter page?
Absolutely! You are welcome to embed the original video, hosted from our channel, directly on any sales page you like, as long as you do not download and re-upload it.
Do you allow editing, clipping, and reuploading the content?
Generally, no — but it's negotiable. Starting rates are an additional 50% of the deal size for a 3-month license.
Can we get access to raw footage or b-roll?
One or two shots — no problem. More than that is a separate negotiation.
Shipping & Logistics4 questions
Do you keep the product after filming, or do we get it back?
We typically keep the product, except in special cases like very expensive items. That said, we're perfectly happy to return it if you'd prefer.
Who covers shipping costs?
The sponsor is responsible for paying shipping fees to Tel Aviv, Israel.
Who covers customs fees?
Sponsors generally cover any customs or import fees. If it's more convenient, we are able to pay the customs fees and send you the invoice after the fact. If you are unable to pay for the customs and import duties, please let us know beforehand.
Where are you based?
Jonathan (and our recording studio) are based in Tel Aviv, Israel. The rest of our team is in The Philippines.
Tracking & Reporting2 questions
Do you provide performance metrics and analytics?
Yes! We offer a complete, interactive dashboard to sponsors where you can track clicks, views, comments, and even viewer sentiment. You can also request detailed performance analytics, demographics, and click statistics once every 30 days.
Can we provide a specific CTA, discount code, or tracking link?
Absolutely. We always use our affiliate referral link unless specifically requested otherwise — this allows us to track campaign performance and surface that data in your campaign dashboard.
Trusted by

Brands I’ve worked with

16 brands have worked with The Next Layer.

Anycubic logo
Anycubic
BigTreeTech logo
BigTreeTech
Creality logo
Creality
Elegoo logo
Elegoo
FlashForge logo
FlashForge
HOTO logo
HOTO
LDO Motors logo
LDO Motors
Magigoo logo
Magigoo
MultiBuild logo
MultiBuild
Onshape logo
Onshape
PCBWay logo
PCBWay
Polymaker logo
Polymaker
Prusa Research logo
Prusa Research
Snapmaker logo
Snapmaker
Sovol logo
Sovol
Sunlu logo
Sunlu
In their words

What sponsors say

The Next Layer is a pleasure to work with. I shipped him a product that was somewhat out of his wheelhouse for use in a sponsored video, and he came up with a great angle on how to make the most of it, creating engaging content for his audience while also showing off the full range of the machine’s capabilities. We have been absolutely thrilled with the ROI, and will definitely be working with TNL again in the near future.
Blayne Sapelli photo
Blayne Sapelli
Creative Marketing Director · SnapMaker
After more than a year, we are extremely happy working with Jonathan and the team at The Next Layer. Their strategic approach, creativity, and ability to execute have brought real, measurable value to our collaboration with Prusa Research, and we truly appreciate the partnership.
Ondřej Drebota photo
Ondřej Drebota
Head of Country Marketing Managers · Prusa Research
Working with Jonathan from The Next Layer has been an absolute pleasure for our PCBWay team. I had the personal opportunity to meet him at our technology hub in Shenzhen and show him around our PCB factory. On camera, he demonstrates remarkable dedication and passion as a content creator, while off camera, he is warm, approachable, and carries himself with gentlemanly charm—a combination that left a lasting impression on me.
Elaine Hu photo
Elaine Hu
Overseas Marketing Manager · PCBWay
We spotted TNL early on as one of the fastest growing and developing channels in the niche. We signed on as their first channel-wide sponsor. Since then, they've driven huge awareness for us, and they're always coming to us with new ideas for working our products into their videos. When renewal time rolled around, it was a no-brainer.
Jonathan Kobylanksi photo
Jonathan Kobylanksi
Founder · MultiBuild
Contact

Let’s connect.

We’d love to discuss your brand’s marketing objectives and put together a tailor-made package to ensure you meet them!

Custom packages are available upon request.