Who watches
Gender
94.7% Male
5.3% Female
Age
13–174.9%
18–2418.2%
25–3438.9%
35–4419.4%
45–5410.5%
55–645.0%
65+3.1%
Reach an audience of 22K curious people who want to understand the money and strategy behind major brands and industries.
Deep dives into the economics and business strategy behind the world's most fascinating companies, products, and events.
Subscribers
22K
Total channel views(YouTube only)
3.78M
Long-form99%Shorts1%
Videos published
69
Long-form70%Shorts30%
Views last 12 months(YouTube only)
2.73M
Updated Oct 23, 2026
Estimated views per video
What a sponsored long-form video is on pace to earn in its first 30, 60, and 90 days — projected from the last 6 months. Top-performer alongside so you can see the upside too.
First 30 days
70.1K
Top performer: 252.1K
Across 6 long-form videos
First 60 days
97.9K
Top performer: 375.8K
Across 6 long-form videos
First 90 days
114.4K
Top performer: 458.3K
Across 6 long-form videos
Updated Oct 23, 2026
Audience data for primary channel only. Updated Oct 23, 2026
Top countries
European Union18.2%
United States16.6%
Brazil14.4%
India9.1%
United Kingdom5.0%
Canada3.7%
Recent Videos
How HSBC Laundered $881 Million For Cartels
223K views9/26/2026
Why Saudi Arabia is Obsessed with the Jeddah Tower
26K views9/20/2026
This Should Worry You. Here's Why...
65K views8/1/2026
GoPro Is Trying To Delete This Video...
102K views7/28/2026
SpaceX's $2.6 Trillion Problem Nobody Talks About
5.5K views7/13/2026
FIFA’s World Cup Greed Is Hiding Something Worse
5.3K views6/11/2026
My audience comes for compelling business stories and stays for the financial logic underneath. They're the type who ask 'why' when they see a product, company move, or market shift — and they're ready to learn.
Global, high-intent viewers
Audience is largest in the US, but with international interest from countries such as The Netherlands, Germany, Brazil, the UK. These are markets with genuine interest in business, economics, and how major brands operate.
Content rooted in real business stories
Every video digs into a genuine case study: why Nokia fell, how DJI dominates, what went wrong at Adobe, how Luckin Coffee challenged Starbucks. Sponsorships sit naturally alongside stories about real companies, real decisions, real stakes.
Proven track record with brands
I've partnered with Emergent, Loveable, Ground News, Incogni, and others. My audience sees recommendations not as interruptions but as extensions of the channel's mission to explain how the business world actually works.
How we can work together
Paid sponsorships integrated naturally into business and economics documentaries
Sponsored Integration
$1,000 USD
A 45–75-second mid-roll integration with a link in the description. 20K video views guaranteed within 60 days. If it falls short, I’ll include one additional integration at no extra cost.
Long-formMid-rollBusinessEconomics
Three-Video Partnership
$2,700 USD
Three 45–75-second mid-roll integrations, each with a description link. 60K combined video views guaranteed, counting each video’s first 60 days. If the package falls short, I’ll include one additional integration at no extra cost.
Long-formMid-rollBusinessEconomics
Questions sponsors ask us most
Don't see yours? Get in touch and we'll walk you through it.
Product Offerings3 questions
What types of brands do you work with?
We're interested in high-quality products and services that provide real value to our audience. The better the fit for a business curious audience, the ad will perform.
Do you offer discounts for multi-video packages or long-term partnerships?
Yes, we do! Contact us to discuss.
Can we provide talking points or a creative brief?
Yes, and we'd love to receive them! That said, the whole reason you're working with us is for our authentic voice and the way we present things to our audience. We do not read verbatim talking points or allow brand rewrites of our content.
Sponsorship Terms6 questions
How long will my ad stay in the video?
A minimum of 1 year for ad spots, and forever for project videos and overview videos.
When can I expect the video to go live?
Our typical lead time is 3–6 weeks from the moment the contract is signed, depending on when we receive the product, production schedules, and other factors.
Do we get to review the video before it goes live?
Yes. We prefer you review the text draft first to minimize re-edits, and we stay in constant communication throughout the process. One round of video revisions is permitted for the sponsored segments, to be requested within 48 hours of receiving the draft. No refilming unless it's to correct factual errors or material misrepresentation of the product.
How many rounds of revisions are included?
One round of revisions on the sponsored segments, within 48 hours of delivery. We also welcome script-level feedback before filming to minimize back-and-forth later.
What are your payment terms?
For dedicated videos: 50% on signing, 50% on publication. For all other content types: 100% on publication. Payment can be made via wire transfer within 14 days of invoice.
Will you disclose the sponsorship?
Yes, always — both verbally in the video and in the description, in compliance with FTC and YouTube requirements.
Usage Rights3 questions
Do you allow paid promotion / whitelisting on the sponsored content?
Yes, subject to negotiation.
Do you allow editing, clipping, and reuploading the content?
Generally, no, but it's negotiable.
Can we get access to raw footage or b-roll?
One or two shots — no problem. More than that is a separate negotiation.
Shipping & Logistics3 questions
Do you keep the product after filming, or do we get it back?
We typically keep the product, except in special cases like very expensive items.
Who covers shipping costs?
Sponsors cover shipping plus any customs/import fees.
Who covers customs fees?
Sponsors cover any customs or import fees in addition to shipping costs.
Tracking & Reporting2 questions
Do you provide performance metrics and analytics?
Yes! We offer a complete, interactive dashboard to sponsors where you can track clicks, views, comments, and even viewer sentiment. You can also request detailed performance analytics, demographics, and click statistics once every 30 days.
Can we provide a specific CTA, discount code, or tracking link?
Absolutely. We always use our affiliate referral link unless specifically requested otherwise — this allows us to track campaign performance and surface that data in your campaign dashboard.
Contact
Let's connect.
We'd love to discuss your brand's marketing objectives and put together a tailor-made package to ensure you meet them!
Custom packages are available upon request.